Advertising and Direct response Emails
The Advertising package
The CSRAA membership, the Australian Investor footprint, the related social media platforms, discounted sponsored emails, the company video, sponsorship of the ASX market wrap, and site banners all combine to provide a proven, functional, and cost-effective marketing solution. N.B. It includes the creation of the corporate video.
Specifics include:
- Articles and a content mini home page on the Australian Investor and the CSRAA websites.
- A CSR ethical rating report detailing the survey rating award.
- A post-survey report that outlines how to improve the awarded rating.
- The creation, distribution and branding of a 3-minute corporate video, which is published via the Australian Investor website, the CSRAA website and your company website. The video will be forwarded to you for further distribution.
- Distribution of the corporate video through the LinkedIn, YouTube and Facebook channels via the Australian Investor and CSRAA social media platforms.
- Product-placed banners on the Australian Investor website and the CSRAA website, as well as on the mini homepage that collates information on the single central page.
- The option of discounted member-priced email sponsorship of the daily news email. The email is delivered to the subscribers of the Australian Investor and to the CSRAA users. Email sponsorship is available at a considerable 50% discounted rate for members.
Emails
Emails are purchased in addition to the above marketing packages and are charged at the reduced client discounted rate of $742.50. The number of insertions also governs the email charge rate, providing the option of further price discounts with a total 50% discount possible compared to the rate card. Both Australian Investor and CSRAA are included. The email can be used monthly to maintain brand awareness, and when a more significant impact is required, additional emails can be used to deliver a direct response message.
Email number of insertions (dropdown 1,2, 3, 6/5, 9/12)
To ensure sufficient campaign direct response levels, email sponsorship can be added to increase impact. An average of 140 respondents are generated per day via email sponsorship of the ASX market wrap. The reactions typically last a week. The 6/5 email package, priced at $675 x 5, plus GST, offers the most value, rather than the rate card price of $975 per insertion. Other email marketing campaigns are options. A 12/9 (twelve emails for the cost of nine) is available. The twelve insertions can be scheduled around price-sensitive news, which on average, typically occurs once every three months.
The rationale for acquiring consumers, investors, and staff is based on emulating campaigns that have previously worked in the past. Ethical transparency and increased morality are now proven to be synonymous with success. Over 2,000 Australian Investor advertising clients have already successfully utilised the channel, and the offering is now made even stronger as it also provides ethical quantification via CSR evaluation and the CSRAA ratings.
Summary – All options promote your corporate social responsibility award. An awarded rating of 1 or 2 stars implies compliance with governmental legislation. An awarded rating of 3, 4, or 5 stars implies superior compliance and is based on the standards of the United Nations.
Disclaimer – The Association cannot guarantee the accuracy of applicants’ given survey answers. Should clients commission the CSRAA to answer survey questions through sponsorship or the affiliate option, the validity of the rating is more accurate and offers higher credibility. The difference is reflected in the wording, “CSRAA validated,” displayed below the membership logo.
Become a certified Engineer – If required, engineering fees are priced individually for each applicant, as manufacturing quantification varies between clients. Parties requiring engineering services should contact us by telephone or email for a customised quotation. Engineers interested in accreditation should also contact us by telephone or email.
Most applicants and operations do not require manufacturing measurements. Should engineering analysis be necessary to provide survey details, such as soil qualities, emission types and quantities, and/or water identification and quantification, then independent or approved consultants licensed by the Association can be chosen and utilised. Tests are at an additional cost to the survey and are generally only required to quantify a manufacturer’s environmental impact. Customers can request a list of approved consultants in your region. Typically, evidence of improved performance is accepted within 3 months of the accreditation.
