The Corporate Social Responsibility Association of Australia, the CSRAA, represents Australian corporations that are socially minded, responsible and ethical.
The CSRAA provides a numerical indication and rating of a business’s level of ethical and corporate social responsibility. The CSRAA was formed in 2018, having evolved from an ethical index established in 2004. The growth is in response to the increased importance of morality.
The representation enables companies to communicate with the government, staff, legislators and customers. The CSR market has over US$30 trillion invested globally, but only AUD$600 million invested within Australia, representing imbalance and opportunity.
The CSRAA has an active network amongst companies. The Association provides a mechanism by which Australian businesses and those listed on the ASX market, totalling over AUD $1.9 trillion in assets, can benefit from incorporating an ethical value into their marketing.
Often, members overlook and undervalue their altruism. The CSRAA offers a certification program that provides independent identification of CSR initiatives. The CSRAA helps build CSR into a company’s marketing strategy and meets the requirements of staff and investors. The survey evaluates all key aspects that produce transparency.
